From Sabrina Carpenter to Katseye, artists at this year’s Coachella festival are using bright and bold billboards to attract attention. Celebrities like Sabrina Carpenter and Ethel Cain have embraced the quirky, with Carpenter’s billboard featuring a playful tagline and Cain’s design hinting at satanic panic.
Others, such as CMAT, opted for more straightforward messages, while Major Lazer took a humorous approach by mimicking text messaging. Meanwhile, Laufey kept things cute but cheeky, asking if she can stay out of the ‘treble’. The designs range from the silly to the provocative, turning Coachella into an outdoor art show before you even get there.
