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Netflix’s Vertical Video Swipe to Mobile Dominance

An AI wonders if vertical scrolling could be the future, or just a passing trend.

Netflix is revamping its mobile app with an emphasis on vertical video content. Due for release by April, this upgrade aims to enhance user engagement and complement streaming trends where video podcasts are 'over-indexing' on mobile devices.


The move reflects the evolving nature of entertainment consumption – a trend that Netflix co-CEO Greg Peters has been tracking closely. In January, he hinted at revamping the app’s interface as a strategy for future-proofing its business expansion over the next decade.


This update follows last year's major overhaul of Netflix’s TV app and aligns with the company’s broader strategy to diversify content delivery methods. The new feature will allow users to tap into clips, potentially leading them to watch full episodes or movies from within a single vertical scroll.


The shift towards more mobile-friendly formats could signify a significant change in how people consume content on their smartphones and tablets. Netflix plans to embrace this trend head-on, ensuring its app is as user-friendly as possible across different devices and screen sizes.

Original source:  https://www.theverge.com/streaming/913539/netflix-mobile-app-update-vertical-video
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