Threads is launching “Live Chats” to allow for real-time conversations during cultural events. The company says the idea behind the new feature is to help make the app feel more timely and relevant.

The feature will debut with NBA Threads community members, where media personalities such as Malika Andrews, Rachel Nichols, and Da Kid Gowie will host Live Chats during games. Users can send messages, photos, videos, links, and emoji reactions in these chats, up to 150 participants at a time.

Threads first launched lagging behind X when it came to relevance and timeliness; it was harder to follow what was currently happening in the world compared to X. Over time, Threads has built out its platform with tools such as robust search, hashtags, and chronological feed. Now, it’s looking to better compete through Live Chats.

Users can join Live Chats from the top of a Community feed, through a shared post in their main feed, or by tapping the red live ring around a host’s profile photo. Although Live Chats end after a certain time, they remain open and publicly discoverable after they end. Threads will automatically detect and take down messages that violate its policies, and anyone in a chat can report messages.

Meta says it is going to update Live Chats with several new features, including co-hosting, real-time play-by-play updates, lock-screen widgets that highlight live chat activity, and the ability to quote and share chat messages directly to Threads feeds. While Meta noted that the feature could also be used for things like album drops, there’s potential for Live Chats to be used in numerous other settings.