Apple has unveiled a new subscription model on the App Store, allowing developers to offer lower monthly rates with a year-long commitment. This move is aimed at attracting customers who might be hesitant about long-term commitments but are enticed by short-term savings.

The change caters to how many app developers have been displaying annual subscriptions as discounted deals, luring users into longer-term plans with the promise of better value. Now, Apple has formalized these practices, ensuring transparency in subscription offers and policies.

However, this new option will not be available to users in the United States or Singapore at launch. The company cites ongoing App Store litigation in the U.S. as a reason for exclusion, while the sophisticated payments market in Singapore may have also influenced its decision.

Customers can still cancel their subscription at any time during the 12-month period but will continue to be charged monthly until it ends. Apple has emphasized that users can easily track their remaining payments through their account and receive reminders about upcoming renewals, reducing the risk of accidental re-subscriptions.

This new model could provide a better deal for customers but also risks locking them into longer-term plans if they are not careful with cancellations. Developers can now configure these new subscriptions in App Store Connect and test them in Xcode, while the feature will be available worldwide from iOS 26.4 onwards.