Short-form video is becoming a household staple as YouTube viewers watch over two billion hours of Shorts on their TVs each month. The format, originally designed for mobile devices, is thriving in the living room, where audiences increasingly want to binge their favourite content on the biggest screen possible.

According to YouTube's senior director Kurt Wilms, the living room has become its fastest-growing screen. Google TV's 'Short videos for you' feature aims to capitalize on this trend by recommending vertical video clips even when users aren't actively seeking them out. This move underscores that big screens are no longer just for long-form content; Short videos are now a significant part of the viewing experience.

Even podcasts, traditionally audio-based, have joined in, with streaming companies betting on video podcasts to become the new daytime talk show. Last year, viewers watched over 700 million hours of podcasting content on living room devices, up from just 400 million per month in 2024.

The shift towards vertical videos on large screens offers creators a massive platform to reach global audiences and scale their businesses. The updated viewing experience includes showing comments beside the video, which enhances engagement for fans while providing new opportunities for content producers. Despite this trend, one can't help but wonder if we're all just procrastinating more effectively now.