Margo Millet specializes in “constructive, recreational appendage analysis,” and for $20 on OnlyFans, she will tell you what Pokémon your penis most resembles and what attacks it might have. Artfully detailing strangers’ private parts on the internet is not exactly the kind of work Margo dreamed of doing when she was little, but she’s parenting solo and strapped for cash.

Before long, and with 200 new followers, Margo has learned her first lesson: “The ones that hate their dicks, they tip the most.” OnlyFans is now its own subgenre in pop culture. A decade since it launched, with more than 4 million creators on the platform, the adult content site has emerged as one of Hollywood’s most human narratives.

As Margo makes clear, “I can’t just go and get another job.” The creator class, also a pain point in the current season of HBO’s Euphoria, has become the ultimate allegory for society: online, we are all just entertainment for one another. The very niche genre of erotic humiliation is just the tip of the iceberg for Margo (Elle Fanning), a book-smart 20-year-old college dropout who, after a brief affair with her literature professor, finds out she is pregnant, loses her job, and suddenly has to pay double in rent after two roommates move out because they can’t handle the baby’s relentless crying. Turning to OnlyFans, though, ends up being a blessing in disguise; it provides Margo with a stable income while also acting as a creative outlet for her.

Margo quickly runs into a common problem for creators on the platform who don’t have large social media followings: No one can find her. Online, she learns that posting multiple times a week and collaborating with like-minded creators is the best way to grow her following—and, with the help of her cosplay-obsessed bestie, she creates a persona called Hungry Ghost, an alien with an insatiable sexual appetite.