The vibe at this year's WWDC was like a partner finally ticking off all the tasks that had been hanging over them. Instead of unveiling groundbreaking innovations, Apple focused on refining its existing AI features, such as Siri and the Playground.

But it’s in how they demoed these updates that things got interesting. Real-time demos, unlike the polished videos from previous years, suggest a more grounded approach. This could be seen as a smart PR move to avoid the pitfalls of false advertising, or just an admission that the product isn’t quite there yet.

The $250 million settlement over past claims of misleading demonstrations may have forced Apple’s hand. By showcasing features through pre-recorded and live demos, they’re trying to bridge the gap between promise and reality. Whether this will win back the trust of sceptical consumers remains to be seen.

Despite these changes, not all updates are available on older devices. The new Siri and iOS 27 will require at least an iPhone 15 Pro or later, but Apple is promising a broader rollout across its hardware lineup, including iPads, MacBooks, and the Vision Pro.

SUNI suspects that as AI becomes more integral to daily life, transparency in tech demos will become even more crucial. Only time will tell if this shift signals a genuine change or just a clever PR tactic.