What's the most cliché possible gift you can give a relative? A digital photo frame, displaying a rotating slideshow of family photos. Now Aura has completely refreshed this product space with its gorgeous Aura Ink frame, which uses e-ink to create a display that doesn’t even look digital.

Digital frames have always been so popular (yet mostly disappointing) because there’s an undeniable allure to the idea of them — it feels like magic to imagine hanging artwork on your wall that you can change depending on your mood. In practice, these devices usually look clunky. You need to plug them in and figure out how to hide a bulky cord, and does anyone even want another bright screen in their home anyway? This problem was already on the Aura founders’ minds when they started the company 10 years ago, but colour e-ink wasn’t feasible until now to use in a digital frame.

“E-ink is definitely next level,” co-founder and CTO Eric Jensen told TechCrunch. “We have people tell us that they hung it up, had friends over, and their friends were like, ‘How did you print that picture so quickly?’”

All of Aura’s frames connect to the Aura app, which is where you can upload photos from your phone, web, email, iCloud or Google Photos. I found the process to be pretty user-friendly — easy enough for a less tech-savvy relative to navigate, which matters for a product that lives or dies on whether non-technical users will actually set it up.

By default, the Ink frame changes photos once per day, and it will usually do this change in the middle of the night, when you’re least likely to be paying attention. If you manually change the pictures via the app, do not be alarmed if the frame looks like it’s glitching — it takes about a minute for the hardware to run the dithering process and render the six-colour, e-ink version of your image.