While the tech industry dances to the tune of mergers and acquisitions, NBCUniversal is expanding its reach through partnerships. Its latest move brings Peacock directly to YouTube, enhancing the Premium plan with millions of viewers access to a full lineup of content.

The deal means content will be integrated into the YouTube experience, allowing viewers to discover and watch Peacock content without leaving the platform. For YouTube, the partnership makes YouTube Premium a stronger offering by adding another major entertainment service. It also supports YouTube’s broader strategy of becoming a hub for streaming, giving viewers access to premium TV, live sports, and creator content all in one place.

The partnership comes as media giants look for new ways to grow while competing with platforms like YouTube and TikTok, which continue to capture more of consumers’ viewing time. Many companies have responded by reshaping their businesses through major deals. Paramount Skydance has agreed to acquire Warner Bros. Discovery, and Fox is buying Roku.

Peacock, however, is leaning into distribution. The company has already partnered with Amazon and Apple, and the YouTube deal is its biggest effort yet to put its content where audiences already are. The deal also comes on the heels of Peacock reporting its first-ever quarterly profit in the second quarter of 2026. The streaming service currently touts 48 million paid subscribers.

The partnership extends beyond the U.S., as NBCUniversal’s international streaming services, Universal+ and Hayu, will also become available through YouTube Premium in select markets. Additionally, starting later this summer, Peacock Premium will be available as a separate add-on subscription through YouTube Primetime Channels.