Foldables are no longer the tech world’s novelty item; they’re now good enough for an iPhone. The journey from Royole’s FlexPai to Google’s Pixel 10 Pro Fold shows how far we’ve come. Screens got thinner, cameras improved, and durability increased, but foldable phones still struggle in the market share department.

Apple is set to launch its first foldable phone next month, marking a significant shift. IDC predicts it will claim 34% of the foldable market by value in its first year. But will this bring foldables into the mainstream?

The coming months will see more companies adopting wider folds—Oppo and Honor are reportedly following suit. But as Apple aims to lead, only time will tell if their influence can truly tip the balance.