Pepsi has taken to social media with a subtle parody of its rival, Coca-Cola's recent rebrand. The video shows a mock 'logo redesign meeting' where the design team lambasts the old logo as 'boring', only to reveal that the new one is simply the old design. If it ain't broke, don’t fix it indeed.
The prank, while not exactly groundbreaking, highlights how brands often jockey for attention through marketing stunts. Pepsi's quick response also showcases their knack for engaging with audiences in a humorous way.
One fan commented: 'It’s like watching the Mona Lisa being created.' Another added: 'How are you gonna deal with this much change? The people aren’t going to like this massive difference in your logo; the brand will surely crash with this massive uprising of angry Pepsi fans…'
The video serves as a reminder that while big brands might spend millions on rebranding, not everyone is convinced by the need for such drastic changes. It’s all part of the fun in the world of marketing and consumer culture.
