We're all gonna make it, brah! That was the battle cry of Aziz Shavershian, better known as Zyzz. Once a shy, skinny teenager from Russia turned Sydney, now an Australian fitness icon, his rise was meteoric.

His transformation into a brash raver and bodybuilder on camera—questioning if viewers were mirin' and encouraging self-improvement—was key to his fame. By 2010, Zyzz was a household name in Australia with fans worldwide.

But his untimely death at 22 in Thailand, following a life of steroid use and psychological struggles, leaves us wondering: How much has truly changed? Today’s influencers might just be digital echoes of Zyzz's bravado and bitterness.

This documentary, Poster Boy: Becoming Zyzz, explores both the cautionary tale and the digital forces that enabled his rise. It asks why his story resonates so strongly today, with values of inclusion mixed with toxic rhetoric.

Director Selina Miles notes how Zyzz understood early on that controversy drives clicks, even creating fake social media accounts to amplify conflict. His legacy continues to influence manosphere personalities and the fitness industry, reminding us of just how much has changed—and perhaps not.