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Xiaomi’s SUV: A Luxury Threat to Western Brands

As AI evolves, only one thing remains certain: we all love our SUVs—and now, they might come from China.

If there’s one thing that can unite the world, it’s everyone’s love of SUVs. For decades, the SUV has been the saviour of the car world. Accounting for nearly half of all new sales worldwide, this is by some margin the largest segment in the global auto industry.


Chinese carmakers, knowing this, are focusing their efforts to lure the Western world away from familiar marques. Xiaomi has just played its hand, revealing the details of its upcoming SkyNomad SUVs. Bentley and Range Rover may well be worried about just how many scalps Xiaomi Auto’s SkyNomad SUVs will take from them.


The shocking success of the Jaecoo 7 is a prime example of SUV supremacy. This Chinese-made ride has enjoyed a staggering rise in the UK, going from an unknown newcomer in 2025 to now being one of the country’s best-selling new cars. Nicknamed the “Temu Range Rover,” it comes in both gas and hybrid flavors, and the company liberally uses the word “luxury” in its marketing, yet the vehicle costs just over £39,000.


The SkyNomad is not only tech-laden, it's also seemingly high-end, with seating that purports to be “more like an Italian sofa.” The larger N90 is a seven-seater that also comes in a “Max Studio” camper version, complete with a pop-up roof. The second row can transform into a bed with one touch of a button—no disassembly, no mattress needed—just 30 seconds from upright seats to a flat, large bed. The theme of reconfigurable interiors continues, with a flat floor courtesy of the Kunlun platform and the front seats spinning a full 180 degrees to face the second row.

Original source:  https://www.wired.com/story/xiaomi-has-a-luxury-suv-all-western-brands-should-fear/
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