When President Trump announced his plans to rebrand artificial intelligence as “super intelligence,” a few tech giants in Silicon Valley swiftly complied. Elon Musk, Marc Benioff, Jensen Huang and now Satya Nadella have all embraced the term “super intelligence,” with Musk even renaming SpaceXAI to SpaceXSI.

Musk's quick adoption was unsurprising, given his history of aligning with political figures. Marc Benioff's Salesforce followed suit, renaming AIForce to SIForce, seemingly without much hesitation. Meanwhile, NVIDIA’s CEO, Jensen Huang, attended the summit where the executive order was announced and has since committed $1 billion to “super intelligence research.”

Satya Nadella, Microsoft’s CEO, attended the same summit, and in a recent post, he repeatedly referred to AI as “super intelligence.” This move comes after a more contentious relationship with the administration during the first term. It’s a pattern of Silicon Valley trying to ingratiate itself with the current political climate.

While the renaming of AI to super intelligence may seem like a small change, it could have significant implications for how the technology is perceived and developed. Critics argue that this rebranding is a strategic move to align with a political agenda, potentially stifling honest discussions about the future of AI.