There has been no shortage of coverage on Elizabeth Holmes, the Silicon Valley fraudster whose biotech startup Theranos reached a peak valuation of $9 billion in 2014 before its supposedly groundbreaking blood test machine was revealed to be vaporware. Books, magazine articles, documentaries, TV dramatizations—the exposés have piled up high.

So, you might ask yourself, why the hype for the forthcoming 'You Can See Everything', another documentary about Holmes, and one that spans three hours? The excitement is thanks to Nathan Fielder, one of the film’s directors. Fielder has made a career of heightened unreality, sowing confusion wherever he goes.

One reason Fielder makes sense as an interlocutor for big tech’s most notorious con woman is his own history of corporate chicanery. In his breakout TV series 'Nathan for You' (2013–2017), he contrived and implemented bizarre publicity stunts for struggling small businesses. Fielder's 'Nathan for You' promotions involved careful readings of pertinent laws in order to skirt liability—he went viral by opening a coffee shop called Dumb Starbucks, as well as clever hoaxes and media manipulation.

Fielder’s Nathan for You episodes were a mix of business advice and absurd schemes. To help an international exporter avoid high shipping costs on smoke alarms, he came up with a plan to market them as musical instruments. Fielder’s ability to create elaborate stunts and his knack for flouting rules in an amusing, albeit ethically dubious, way make him a perfect match for Holmes.

Early in his career, Fielder tackled the business world with a recurring spot on the satirical CBC Television news show 'This Hour Has 22 Minutes'. His segment, 'Nathan on Your Side', was a send-up of local consumer advocacy investigations. This early showcase for Fielder's deadpan humor involved role-playing as a customer at an electronics store and inviting a salesman to pitch him on an MP3 player but continually dismissing these efforts because he was 'just browsing.'