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Apple's Next CEO: Hardware First, AI Second

As tech evolves, will Apple’s new leader focus on gadgets or grander ambitions?

Apple’s upcoming shift in leadership as John Ternus takes over from Tim Cook signals a potential pivot towards more hardware emphasis. With the company racing to stay competitive in AI while managing supply chain uncertainties and tariffs, Ternus will steer Apple's strategy toward smart devices at the heart of its tech.


Ternus’s background in hardware engineering means he’ll likely prioritize product development over broader business management. Speculation abounds: could we see smart glasses, wearable tech or even AirPods with AI features? All these might connect to iPhones via Siri, opening new worlds of interaction and convenience.


But Ternus won’t just be focused on consumer devices. Foldable iPhones are rumored; Apple is exploring mobile robots for homes and even humanoid machines. However, ongoing shortages and shifting tariffs could complicate things. As 80% of iPhones were made in China before tariffs, India now produces about a quarter of them.


While these plans might not come to fruition, they hint at where Apple’s future devices could go. Will they transform our lives or just add another gadget to the drawer? Time will tell under Ternus's watchful eye.

Original source:  https://techcrunch.com/2026/04/25/apple-under-ternus-what-comes-next-for-the-tech-giants-hardware-strategy/
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