Amazon and Meta are among several big players set to lobby India’s National Payments Corporation of India (NPCI) over the dominance of PhonePe and Google Pay in India's fast-growing instant payments network. The meeting, which aims to address concerns about user acquisition practices, product design, and monetization within the UPI ecosystem, comes as PhonePe and Google Pay continue to dominate with an 80% market share.

The delay in capping market shares has allowed these giants to retain their dominant positions, intensifying competition for smaller players like Amazon Pay, WhatsApp, MobiKwik, and Flipkart’s SuperMoney. The agenda includes proposals for restrictions on how dominant apps onboard users and use contact data, calls for fair access to features such as autopay and payment mandates, and requests for regulatory support.

NPCI operates under the Reserve Bank of India's supervision and has struggled with finding ways to curb dominance without disrupting services used by hundreds of millions of users. The meeting aims to push for changes but remains unclear whether any immediate actions will be taken.