Manus, an artificial intelligence company acquired by Meta for $2 billion, has launched a campaign promising individuals quick wealth through the use of its AI tools. The ads suggest that finding businesses without websites and having AI build them one can yield up to $5,000 per month in potential earnings.

The push is not subtle; content creators were paid to promote Manus on social media, creating near-identical posts across TikTok and Instagram. Many of these accounts boasted the same language and imagery, with messages like ‘the art of Manus’ and claims about making thousands without needing to speak.

Despite the apparent success in promoting Manus, many of these accounts have since been removed or banned on TikTok and YouTube. This raises questions about how much the parent company knew about the campaign and whether it complied with Meta’s own policies. Legal experts suggest that such undisclosed promotions may break advertising laws in multiple jurisdictions.

Meta has so far remained tight-lipped, neither confirming nor denying its involvement or compliance. With Chinese regulators blocking the acquisition, Meta now faces the prospect of unwinding a deal worth billions, all while dealing with backlash over these questionable marketing practices.