Where’s the Trump phone? We’re going to keep talking about it every week. This week, Trump Mobile has been trumped by the glitzy Dreame Aurora Lux.

The Dreame phones are ambitious too, even if that’s part of why I’m confident they’ll never truly launch. One is a modular device with detachable action cam and AI accessories, but the other is arguably stranger: the Aurora Lux comes in 29 different designs, most of them coated in gems, gold or both.

It’s not just the phones that have out-Trumped Trump Mobile. Dreame’s showy San Francisco launch, filled with models, rocket cars and Steve Wozniak, stands in stark contrast to the dreary New York event at Trump Tower a year ago. Why is a robot vacuum company able to project more glitz and glamor than the Trumps?

The Dreame phones, and its launch event, have the sort of ambition that the boringly midrange T1 Phone lacks. If you’re going to market the idea of a phone, at least make it an exciting one.

I don’t think I’ll be writing weekly about the ongoing nonexistence of Dreame’s devices, because they don’t have that extra frisson of political proximity that makes Trump Mobile so compelling to gawk at. If Dreame can beat the odds and put one of its modular, gem-encrusted, fantasy phones in my hands before Trump Mobile does, it’ll make my year.