Big money and powerful interests have completely transformed the perception of drugs like cannabis, mushrooms, and ketamine in the 21st century. Today, millions of Americans can legally purchase cannabis or partake in therapeutic settings for other substances, but cocaine remains stuck in the past – that is until these luxury products on Instagram.

SLYD pouches, Magic Item’s Wildcard and FattyPack are just a few examples of how drug accessories are being marketed as desirable luxury items. SLYD, for instance, sells a small leather pocket with a magnetic clasp, suggesting it could be used to store cocaine or other powder drugs. Despite the company denying any connection to illegal substances, their products have sparked debate around whether these items should be allowed on social media platforms.

Meta is investigating accounts that violate policy on illicit drugs, but the companies behind these products often claim plausible deniability. Bumpskē and Snogo are two brands that sell high-tech nasal straws and spring-loaded designer straws respectively, which can be worn as necklaces. These items have been marketed to appeal to a certain demographic at music festivals and clubs.

The makers of SLYD pouches did not respond to the article’s request for comment. However, via Instagram DM, a representative from Magic Items denied that their product is selling drug paraphernalia or promoting illicit substance use. Instead, they claim it is a multi-use bag for perishables like nicotine pouches.

This trend raises questions about how society perceives and regulates drugs in the digital age. Will these luxury accessories change public perception of cocaine, making it seem more acceptable? Or will they be seen as another example of tech companies profiting from illegal activities?