Almost two decades ago, Google pitched Android as an open alternative to Apple's tightly controlled ecosystem. Now, the company is preparing to establish its own verification system for app developers, starting in select countries this year.

The move comes amid concerns over scams and malware that trick users into installing harmful apps on their devices. Google requires external developers—those not publishing through the Play Store—to verify their identities, much like those who do use it. Critics argue this could stifle innovation outside of Google's sphere.

Matthew Forsythe, a Google representative, has confirmed the verification system will launch on September 30 in Brazil, Indonesia, Singapore and Thailand. Developers can already start verifying themselves through a new developer console that costs $25. Those who don’t register risk having their apps blocked from sideloading on Google-certified devices.

Google claims almost every app in the Play Store is now ready for this change, with a large majority of external apps also verified. The company plans to extend verification to trusted third-party stores, meaning developers will only need to verify once if they do business through multiple storefronts.